Who We Are
Kind Reason Co is all about creating pieces that bring comfort, beauty, and intention into your home. Every candle is thoughtfully crafted to look as good as it smells, blending seamlessly with your décor while offering a clean, toxin-free burn you can feel good about. What started as a simple love for design and fragrance has grown into a collection rooted in softness, sustainability, and everyday kindness.
Our Story
Kind Reason Co was created from a place of healing, creativity, and a love for beautiful spaces. I’m Halle, the founder, and this business began in the summer of 2021 while I was recovering from a severe car accident. During that time at home, I looked for a creative outlet—something grounding, hands-on, and comforting. I’d always loved candles, so I decided to try making my own. One small idea quickly grew into something much bigger.
As someone with a background in interior design and architecture, I always wished candles felt more like part of the home rather than an afterthought. I wanted pieces that blended seamlessly with décor, brought warmth to a room, and were made with ingredients you could feel good about. That vision turned into months of research, testing waxes, wicks, fragrances, and sustainable materials until everything felt just right.
In October 2021, Kind Reason Co officially launched with a simple goal: create candles that are beautiful, clean-burning, long-lasting, and designed with intention. Every candle is made with coconut wax and premium blends of essential and fragrance oils to give you a high-performing, toxin-free burn. I also focus on reusable and refillable vessels whenever possible to keep sustainability at the heart of what I do.
The name comes from a belief that has guided me through my own healing journey: there is always a reason to be kind. The kindness I received after my accident—small gestures, check-ins, cards—made a lasting impact on me. Those moments reminded me how meaningful it can be when someone shows they care.
Kind Reason Co is built on that same spirit. Beautiful products, thoughtful design, and a gentle reminder that kindness goes a long way.
If you can be anything, be kind.
